Plant-Based Meat Market Soars to $21.23 Billion by 2026: IMARC Report Analysis

The IMARC report starts by highlighting the incredible growth trajectory of the global plant-based meat market.

By Milo Runkle

85% of plant-based meat consumers are not strict vegetarians.

Recently, the IMARC Group released their comprehensive report titled "Plant-Based Meat Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2021-2026," shedding light on this booming sector's remarkable growth and potential.

A Global Phenomenon

The IMARC report starts by highlighting the incredible growth trajectory of the global plant-based meat market. According to their projections, this market is set to reach a staggering USD 21.23 billion by 2026, demonstrating a remarkable Compound Annual Growth Rate (CAGR) of approximately 14.6% between 2021 and 2026. This is a clear indication that plant-based meat is not just a trend but a transformative force in the food industry.

Consumer Shift Towards Plant-Based

One of the most striking findings of the report is the significant consumer shift towards plant-based meat products. As the report notes, "Consumers are increasingly looking for healthier, more sustainable food options, and plant-based meats are becoming a staple in their diets." Even more noteworthy is the fact that 85% of plant-based meat consumers are not strict vegetarians, underlining the mainstream appeal of these products.

Driving Forces Behind the Growth

The IMARC report identifies several key driving factors behind the surge in the plant-based meat market:

  1. Rising Health Consciousness: Consumers are opting for plant-based meats to reduce their saturated fat and cholesterol intake, addressing their health concerns without compromising on taste.
  2. Environmental Concerns: With climate change at the forefront of global discussions, many consumers are turning to plant-based meats as a more sustainable choice. A single plant-based burger, for example, consumes significantly less water, generates fewer greenhouse gases, and requires far less land than its traditional beef counterpart.
  3. Ethical Considerations: Concerns about animal welfare are another potent driver. An increasing number of consumers are drawn to cruelty-free alternatives, and plant-based meats provide just that.

Market Segmentation and Regional Insights

The IMARC report delves into market segmentation, revealing that plant-based burgers currently hold the largest market share, accounting for over 35% of total market revenue. Additionally, plant-based sausages, nuggets, and ground meat are quickly gaining traction, with robust growth expected in the coming years.

Regionally, North America leads the market, with the United States spearheading the charge due to increased consumer awareness and substantial investments in plant-based startups. Europe is also a significant player, with countries like Germany and the United Kingdom witnessing a surge in demand for plant-based meat products. However, the Asia Pacific region, particularly China and India, is anticipated to experience the highest growth rate, driven by changing dietary preferences and a burgeoning middle-class population.

Challenges and Innovation

While the opportunities in the plant-based meat market are abundant, competition is fierce, making innovation crucial for staying ahead. As Sarah Johnson, a food industry expert, emphasizes, "Competition in the plant-based meat market is intense, and innovation is the key to staying ahead." Companies must focus on taste, texture, and nutritional value to capture a larger market share.


The IMARC Group's report is a testament to the exceptional growth and potential of the plant-based meat market. As consumers increasingly seek healthier, more sustainable, and ethically conscious food options, this market is poised to continue its meteoric rise. For investors and entrepreneurs, the message is clear: the plant-based meat sector is not just a trend but a transformative movement that promises exciting opportunities.

As we move forward, expect to witness more groundbreaking developments, collaborations, and innovations in the plant-based meat industry. This report serves as a clarion call to investors, urging them to explore this thriving sector and be part of the exciting future of food.

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